The fitness industry is billion dollar industry with no signs of slowing down. To be successful in the industry you have to find a product and method that will set you apart from everyone else. There must be something unique to offer the world. Technology moves fast, it is easier to market products quicker then you can patent or trademark. More people are taking advantage of this and rightfully so, as you no longer have to sell things the old fashioned way. This can always be a sink hole for people who are buying into false advertising. Because of this acceleration in entrepreneurship and the accessibility of being able to advertise or sell literally anything, society is learning you can’t always trust what you see or hear.
Anyone who has lived within the past few decades have seen their far share of fitness equipment, phases and crazies. In the 50’s there was the vibrating belt, the electric shock belt, the treadmill bike and the thigh master. All effective in their own way, and some more than others. What really works are traditional styles and methods of physical activities such as yoga. Yoga have not just been around for decades but have been around centuries. It has survived cultural evolution for a reason. Yoga are flat out effective and therapeutic. Without a doubt there are new developments and techniques that have come around since that are likely to be around a long time as well, but there a few physical techniques that will die.
Yoga has been around for centuries because delivers a total mind body transformation. Although it seems like just the lasts craze it is far from that. In fact, it is now apart of a new cultural shift. Obesity and chronic illness has been a developing issue especially in North America. There has been a lack of care in the food and drug industry that has propelled us into disaster. Fast food is more affordable then fresh food so families have been forced to take the easy route. There is an increase in behaviour issues involving our youth which has been linked to our food source and lack of physical activity. Because of these problems, collectively we have been forced to revaluate our selves and our choices.
This where the fitness industry skyrockets. People need something to help them creative healthier life styles. And of course everyone wants the quick and easy way out. That’s when diet pills, diet foods and quick cheap weight loss “health” gimmicks come into play. Little did we know how much more damage we were doing to ourselves. Instead of changing our habits to fix the problem, we basically put a band –aid on it. Only for us to bounce back into old routines dues to the fact that NO ONE can live off grapefruit juice, and peanut butter their whole life.
So we learned our lesson…but now what? We all wasted our money, time and hopes. We have learnt that quick, cheap and easy is not the total life style change we and hoped for. What is worth our time, effort and money is things that work and things we can do to last us a lifetime. We are guiding ourselves to things that of substance, such as yoga. Not only is this helping us by getting us physically active again, but it also is helping us to learn how reconnect to life. It is a time away from our day to day life, including stress and the constant attachment to technology. Yoga encourages us to appreciate our bodies, push limitations and reconnect as a community.
Yes, yoga is part of that billion, dollar industry but it there because it is effective. What is even better is we can have made yoga more accessible to the general public. We have modernized some aspects to allow people of all different religious background can benefit from the physical while still being able to practice their own religious beliefs. We have introduced yoga in to the school systems so young students can learn not just become physically active but also learn to relax through the breathing techniques and develop healthy relationships with their self image The stereotype’s have gone and now everyone whether rich or poor, young or old can benefit.
Why invest in a quick gimmick that will likely burn out before they even start, when you can invest in yoga? The fitness industry is huge and getting to the market with a product that actually works and will continue to be a thriving business. This is what will separate you in the franchise world. If you want to be a business owner, it is wise to invest in the franchise. People will seek out your business as consumers and the business world will respect you. The franchises are a safe a practical investment especially when involved with a proven service.