Jen is a passionate entrepreneur and the driving force behind Oxygen Yoga & Fitness. Since taking the reins as CEO and franchisor in 2011, she has poured her heart into growing the brand into a thriving, widely loved yoga franchise. If you look for Jen on any given day, you’ll likely find her chatting with franchise partners or on the gym floor at local meetings—she loves staying close to her community to keep things running smoothly.

Her fitness journey actually started back in 2003 when she founded Cardio Core Bootcamp, which she successfully ran until 2010. But before she ever stepped into the fitness industry, Jen was doing deeply meaningful work in social services. She worked as a community liaison and a youth counselor, dedicating her time to supporting special needs children within the school district.

Jen’s educational path includes coursework at Kwantlen Polytechnic University. If you ask her what she credits her success to, she’ll tell you it comes down to being actively involved, staying open-minded, adapting to change, and always keeping the lines of communication open.

Celebrated Achievements

Over the years, Jen’s hard work and innovative spirit have earned her some incredible recognition:

• Entrepreneur of the Year (Canada): Named third runner-up, with another nomination in 2024.

• RBC Momentum Award: Recognizing her business growth and drive.

• CFA Franchisees’ Choice Award (2024): A testament to the strong, supportive relationships she has built with her franchise owners.

• Industry Community: Active member of the Canadian Franchise Association.

Giving Back, Staying Creative, and Looking Forward

For Jen, success is about much more than business. She’s passionate about giving back and regularly sponsors cancer research initiatives, children’s foundations, and local youth sports teams.

She’s also been exploring new creative outlets. Jen hosts a podcast where she shares her real, unfiltered experiences as an entrepreneur. To inspire others to take their own leaps of faith, she is currently writing a book titled “Just a Girl Who Decided to Go for It,” which tells her personal story of building a business from the ground up.

Family and Wellness Jen truly practices what she preaches. A proud mother of three, she strives to be a positive role model for her kids and everyone she meets. As she approaches her 50th birthday, she is fully committed to reaching her own peak fitness and health.

Big Dreams for the Future Jen is just getting started. Her goals include:

• Expanding Oxygen Yoga & Fitness to 500 global locations.

• Launching custom merchandise and wellness products.

• Stepping onto more public speaking stages to share her story and help others build safe, judgment-free spaces to thrive.