Oxygen Yoga & Fitness CEO Jen Hamilton, with patner and CEO of Goodlife Fitness, David Patchell Evens.

Watch what they have to say about Franchising with Oxygen

“I want to give our members a place where they can take an hour to focus mentally, physically, and emotionally on themselves, and get the maximum benefit from their time.”

More about Jen

Jen C. Hamilton has been inducted into Marquis Who’s Who. As in all Marquis Who’s Who biographical volumes, individuals profiled are selected on the basis of current reference value. Factors such as position, noteworthy accomplishments, visibility, and prominence in a field are all taken into account during the selection process.

Ms. Hamilton is a distinguished entrepreneur and business leader, currently serving as the chief executive officer and franchisor of Oxygen Yoga & Fitness. Since 2011, she has been at the helm of this innovative fitness franchise, overseeing its growth and development. Her role involves frequent participation in phone calls and gym meetings, ensuring that the franchise operates smoothly and continues to expand.

Prior to her involvement with Oxygen Yoga & Fitness, Ms. Hamilton founded Cardio Core Bootcamp in 2003, where she led the organization until 2010. Her entrepreneurial spirit and dedication to fitness were evident as she developed programs that catered to a wide range of clients. Before venturing into the fitness industry, Ms. Hamilton worked as a liaison in social services and served as a youth and child counselor within a school district, where she focused on special needs children.

Ms. Hamilton’s educational background includes coursework at Kwantlen Polytechnic University. In all she has achieved, she attributes her success to her active involvement, adaptability, open-mindedness and effective communication skills. Such qualities have been instrumental in shaping her ability to lead and grow her business ventures. 

Throughout her career, Ms. Hamilton has been recognized for her achievements and contributions to the fitness industry as an entrepreneur. She was the third runner-up for Entrepreneur of the Year in Canada and was recently nominated for the same award in 2024. Additionally, she received the RBC Momentum Award and the Canadian Franchise Association’s Franchisees Choice Award in 2024. As a result of her professional focus, Ms. Hamilton is a member of the Canadian Franchise Association.

Beyond her professional accomplishments, Ms. Hamilton is actively involved in various civic-minded organizations that give back to her community. She sponsors numerous children’s foundations, cancer research initiatives and junior-level sports teams. In addition, Ms. Hamilton has ventured into creative projects, including hosting a podcast where she shares insights and experiences from her entrepreneurial journey. To continue tapping into her creativity and inspire others to pursue their passions, she plans to write a book titled “Just a Girl Who Decided to Go for It”, which will detail her path to success.

Overall, Ms. Hamilton’s journey is marked by resilience, innovation and a deep commitment to both her professional endeavors and personal well-being. In line with her professional fitness focus, she enjoys being active and remains committed to achieving peak fitness and health by the time she turns 50. She is a proud mother of three children and strives to be a positive role model, not only for her children but for all those she meets. 

Looking ahead, Ms. Hamilton aims to expand Oxygen Yoga & Fitness to 500 locations globally while enhancing the brand’s wellness offerings through merchandise lines. Additionally, she also plans to engage in more public speaking engagements to inspire others with her story and aims to continue to create a safe place for others to channel their energies positively and without judgment.

Awards & Acheivements

  • Ernst and Young Nomination for Entrepreneur of the Year in 2008, nominated again 2016
  • Georgia Strait Best of Vancouver Award 2022
  • Maple Ridge and Pitt Meadows Chamber of Commerce Business Excellence Award.
  • In 2008  CBC’s Fortune Hunters fastest growing franchise in Canada.
  • RBC Women’s Entrepreneur of the Year in Canada – nomination 3 years in a row 2015, 2016 and 2017
  • CFA Franchisee’s Choice Award – winner in this category, 2016, 2018, 2019, 2022, 2023
  • Entrepreneur Magazine Top 500 Franchises 2023
  • Entrepreneur Verified Franchise 2024
  • UWoMEN Women of Inspiration Women  Led Award 2022 Recipient



Hearing our member success stories and watching our community grow reminds me every day why I started this business.


Oxygen is the best part of my day! I want everyone in my life to experience these classes!


Creating a sense of community amongst like minded individuals has been extremely rewarding.


Being a part of the Oxygen Yoga & Fitness family has allowed me  to achieve my financial goals and has changed my life!


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